US Digital & CDx Strategy Marketing Director, Sigvotatug Vedotin

Company: Pfizer, S.A. de C.V
Location: Lake Forest
Posted on: May 24, 2025

Job Description:

• United States - Massachusetts - Cambridge
• United States - Washington - Bothell
• United States - Pennsylvania - Collegeville
• United States - New York - New York CityWe're in relentless pursuit of breakthroughs that change patients' lives. We innovate every day to make the world a healthier place.To fully realize Pfizer's purpose - Breakthroughs that change patients' lives - we have established a clear set of expectations regarding "what" we need to achieve for patients and "how" we will go about achieving those goals.Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.At Pfizer Oncology, we are committed to "Outdo Cancer" by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas.The US Precision Medicine/Lung Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin, (SGN-B6A) an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline. This role will support the US launch efforts for SV in 2L NSCLC while collaborating with cross functional partners including Market Access, Global Marketing, and Companion Diagnostics.ROLE RESPONSIBILITIES
  • Lead the development of peer to peer and third-party programming strategy
  • Develop KPIs for digital key tactics that will drive launch performance and optimization
  • Support the HCP Digital/Media Tactical Pull-through (Banners, ads)
  • Partner with critical stakeholders within the Oncology Account Group including the Oncology Diagnostics team to develop the US launch strategy for specific companion diagnostic
  • Support Congress strategy and execution as well as other key internal and external engagements (e.g. Ad Boards, strategic workshops, etc.)
  • Conduct all activities and make decisions that are in accordance with Company policies, Pfizer values & global regulatory guidelines.BASIC QUALIFICATIONS
    • Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
    • Demonstrated success executing complex marketing programs specifically.
    • Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
    • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
    • Strong analytical skills; detail and action oriented; creative.
    • Experience with product positioning and branding is required.
    • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
    • Self-motivated and a team player.
    • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
    • Must be driven by success and able to organize multiple projects over time.PREFERRED QUALIFICATIONS
      • Advanced degree
      • US marketing launch experience specifically within oncology, preferred but not required
      • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to collaborate with to achieve meaningful outcomes and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
        • Ability to travel approximately 25% of the time.Other Job Details:Last Date to Apply for Job: May 27, 2025Additional Location Information: New York, NY; Bothell, WA; Collegeville, PA; Cambridge, MA; Lake Forest, IL; San Francisco, CAEligible for Relocation Package: No#LI-PFEThe annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits - (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.ROLE SUMMARYAt Pfizer Oncology, we are committed to "Outdo Cancer" by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas.The US Precision Medicine/Lung Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin, (SGN-B6A) an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline. This role will support the US launch efforts for SV in 2L NSCLC while collaborating with cross functional partners including Market Access, Global Marketing, and Companion Diagnostics.ROLE RESPONSIBILITIES
          • Lead the development of peer to peer and third-party programming strategy
          • Develop KPIs for digital key tactics that will drive launch performance and optimization
          • Support the HCP Digital/Media Tactical Pull-through (Banners, ads)
          • Partner with critical stakeholders within the Oncology Account Group including the Oncology Diagnostics team to develop the US launch strategy for specific companion diagnostic
          • Support Congress strategy and execution as well as other key internal and external engagements (e.g. Ad Boards, strategic workshops, etc.)
          • Conduct all activities and make decisions that are in accordance with Company policies, Pfizer values & global regulatory guidelines.BASIC QUALIFICATIONS
            • Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
            • Demonstrated success executing complex marketing programs specifically.
            • Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
            • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
            • Strong analytical skills; detail and action oriented; creative.
            • Experience with product positioning and branding is required.
            • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
            • Self-motivated and a team player.
            • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
            • Must be driven by success and able to organize multiple projects over time.PREFERRED QUALIFICATIONS
              • Advanced degree
              • US marketing launch experience specifically within oncology, preferred but not required
              • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to collaborate with to achieve meaningful outcomes and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
                • Ability to travel approximately 25% of the time.Other Job Details:Last Date to Apply for Job: May 27, 2025Additional Location Information: New York, NY; Bothell, WA; Collegeville, PA; Cambridge, MA; Lake Forest, IL; San Francisco, CAEligible for Relocation Package: No#LI-PFEThe annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits - (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFE
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Keywords: Pfizer, S.A. de C.V, Bartlett , US Digital & CDx Strategy Marketing Director, Sigvotatug Vedotin, Executive , Lake Forest, Illinois